How to Succeed in this Economy, Part Two
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THE INDUSTRY |
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| In How to Succeed in this Economy, Part One we discussed the essential importance of being indispensible to your clients in order to kept them as a lifetime client. This should be the goal of every business-to-business company, but can also be applied to business-to-consumer companies to create repeat business and referrals, the lifeblood of successful all consumer trades. |
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In a downsized economy there seems to be less of everything - less business, less opportunities, less employees, less money and so on. This creates a greater need of competency, the skill of your company to perform under these downsized circumstances. Everyone seems to be doing more with less. The challenge is to do this successfully to remain profitable. You, your company and your employees must each excel at what each of you does best to be successful.
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| Your best skills are what you must now focus on to succeed in your business. Most likely these are the skills you were hired to do in the first place or they are the skills that first propelled you into business as an owner. Through downsizing many employees and even owners take on additional jobs and tasks that take them away from what they do best .This makes you and your company less competent. |
Tasks and lower value jobs must be delegated to less skilled employees to free up highly skilled employees and owners to create new business opportunities. Creating new business requires high-level sales skills, which, when applied, can make most businesses successful regardless of the economy. |
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Design/build project at Nickel & Nickel in Oakville
One of over 150 winery projects by LeDuc & Dexter
(click on image for larger view)
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For owners like Tom LeDuc and Art Dexter at LeDuc & Dexter Inc. they are well-positioned to consult, design and build for their clients. This is the best skill that LeDuc & Dexter has developed with expertise and experience in the commercial and residential sectors; it is their unique selling point. LeDuc & Dexter has a proven track record with design/build projects for numerous state-of-the-art wineries and other sophisticated commercial projects along with many exclusive one-of-a-kind custom homes. They are now applying their consult/design/build skills to green building projects. |
Tom LeDuc, President & CEO (left) and
Art Dexter, Vice President & COO |
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| In order to create new business opportunities LeDuc & Dexter engage in networking opportunities like the North Coast Builders Exchange, green building and energy classes and courses, Sonoma County Alliance, and they also stay in contact with past clients and customers. Networking is a skill that Tom LeDuc has developed through his engagement with trade organizations. LeDuc is the current President of PHCC of California. This networking process has increased sales in this down economy. |
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| Whether you are the owner or an employee, by focusing on what you do best, your best skill, and delegating lesser tasks to those who can do them, you are providing your company with its best chance to succeed in this economy. |
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Editorial Credits
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Contributors
LeDuc & Dexter Inc.
Tom LeDuc, President & CEO
Writer
Sam Gallagher
Dommer & Associates Editor
Tom LeDuc
LeDuc & Dexter Inc.
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